When was the last time you kept in touch with your old clients? If you answered more than 2 months ago, you should look into CRM products. CRM products can effectively be used by law firms to market to pre-existing clients. This type of software has become the subject matter of much talk among law firm marketing managers. There are many choices: Monthly Services v. Standard stand-alone software. For example, Infusionsoft allows law firms to create unique ways to send marketing material to pre-existing clients. There are many on the market and worth the search to find the right one for your firm.


